About Us

About The Roundup Auto in Lenoir, NC

Family owned and operated. Honest deals and real relationships.

Isaiah, owner of The Roundup Auto in Lenoir, NC
Isaiah
Owner
Meet the Owner

Hi, I'm Isaiah

I have been around cars since I was 16, when I got my start in detailing. By 18, I was selling, and I have been learning this business inside and out ever since.

The part I love most is helping people. There is nothing better than getting someone into the right vehicle.

I take pride in thinking outside the box to put a deal together. I will work hard to get you financed, even when it is not easy.

Family drives everything I do. At The Roundup, you are treated like one of ours.
What We Stand For

The Roundup Promise

Family Owned

A local, family-run lot. When you deal with us, you deal with the owner.

Honest & Personal

No pressure and no games. Just straight answers and real help.

Fair Prices

Quality vehicles priced to be a genuinely good deal.

Hart's General Store and Creamery in Lenoir, NC
Family Runs Deep

Hart's General Store & Creamery

The Roundup is not the only family business in Lenoir. Isaiah's parents run Hart's General Store and Creamery, a country farm and ice cream shop just up the road.

Stop by for creamery ice cream, farm animals, yard games, and an old-time country feel. It is a favorite day trip for local families.

1651 Taylorsville Rd SE
Lenoir, NC 28645

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Come See What We Have

Where a good deal comes full circle